Who are the eyes and ears for your brand?

Time is a valuable asset to any business owner. How is your time managed? How do you prioritize your tasks? Are you missing out on something because you don't have time? Are you willing to delegate?

The business owners I speak with often say something like this...

"I wish I could spend more time on marketing"
"I don't understand social media"
"I don't need to advertise"
"Marketing is tough because you can't measure it"

Each statement has merit because it represents how the owner feels. I pose the following question to illustrate the value of understanding how your business is being perceived in today's market:

Who are the eyes and ears of your brand? 


Say what?

The evolution of social media has seen the transformation of "let's shout it from the mountaintops" advertising (TV, Radio, Billboard etc...) to conversation and engagement marketing (YouTube, Facebook, Twitter etc...). Your ad in the Super Bowl or in the Seinfeld finale had impact on the masses. Who knows how they felt about you, and they had little choice but to watch and listen.

Engagement and conversation has changed the landscape. Your business must adapt.

Who will be the eyes and ears of your brand? It needs to be someone you trust. Someone who will take "ownership" in your business even if they aren't the owner. Someone who understands social media and its intricacies. Someone who understands the impact of all comments tied to your brand. Someone as interested in your business' success as you are.

No small task.