Don't over think it!

The key word in personal branding is....personal. It's personal to you and no one else. Instead of over thinking what it is, consider these "personal" questions:

• What website is bookmarked as your home page? 
• What is the last book you read? 
• What magazines do you subscribe to?
• What is your favorite hobby? 
• Why did you make your last charitable contribution? 
• What community activity made you want to volunteer? 

Have a story that you want to communicate. Better yet, start a conversation. Your personal brand is everything you want it to be. Allow your brand to be attractive...and remarkable.