Absolutely.
They are fantastic tools to separate you from the crowd. There is only one you...thus you must demonstrate your unique value.
Blogs will give depth to your brand. You are starting a conversation with the prospect. You are sharing your expertise. You have opened the door for a question or inquiry that will further the dialogue. Engage, engage, engage. The prospect will likely visit your website based on the engagement.
Key point: You are not selling!
Once on your website the prospect will watch your introductory video. A true look behind the scenes of your business. The basis for a relationship is established without actually meeting. Your video projects credibility and a sense of the business' personality. You are reeling them in...without a reel.
Being the cheapest, fastest, sleekest, evolved, new and improved brand is no longer interesting. You are offering an experience, not a transaction.
How do you project an "experience" for your prospects?
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