Blogs, Video...Can they help you differentiate?

Absolutely.

They are fantastic tools to separate you from the crowd. There is only one you...thus you must demonstrate your unique value.

Blogs will give depth to your brand. You are starting a conversation with the prospect. You are sharing your expertise. You have opened the door for a question or inquiry that will further the dialogue. Engage, engage, engage. The prospect will likely visit your website based on the engagement.

Key point: You are not selling!

Once on your website the prospect will watch your introductory video. A true look behind the scenes of your business. The basis for a relationship is established without actually meeting. Your video projects credibility and a sense of the business' personality. You are reeling them in...without a reel.

Being the cheapest, fastest, sleekest, evolved, new and improved brand is no longer interesting. You are offering an experience, not a transaction.

How do you project an "experience" for your prospects?

5 reasons NOT to have a personal brand

1. I have accomplished everything I have ever wanted. Time to put life on cruise control and strive for nothing more. 
2. It's cool to be anonymous. Life is so much easier when you can live it in a stealth-like manner. Sort of like a CIA agent. 
3. Why take a stand on anything?  The economy has gone to hell, our values system is on the decline and just when you thought the sports world offered an escape...hello Penn State! Not much I could say or do to make a difference on this earth. 
4. I'm not that interesting. Bill Gates is interesting. Brad Pitt is interesting. LeBron James is interesting. Don't you have to be rich and famous to be interesting? When I win Powerball...that's when I will be interesting. 
5. Personal branding is a gimmick. Fads come and go. This is the latest. I think personal branding was invented by the same guy that invented the Unique Value Proposition.