A recent article by Rachel Emma Silverman at the Wall Street Journal gave examples of a new trend in company hiring. Instead of soliciting resumes when posting a job, companies are asking candidates for links to their social media profiles and video depicting why they want to work for the company.
Amen and hallelujah. I have dreamed of this day. It is hardly mainstream but this train has left the station. Ultimately the emotion and depth of social media will trump the static object known as the resume.
This reminds me of one of my favorite sayings..."when the people lead, the leaders will follow." In the past 5 years internet users have poured themselves onto social media sites for a multitude of reasons. Some good, some not. Most are looking for some form of engagement. The business world is now seeing the value of this level of engagement. The resume is not the tell all indicator of someone's worth. Social media allows a business to see a person's collective brand through their profiles, photos, videos and tweets.
The large brick wall of social media resistance is coming down, brick by brick.
Click here to view the complete article.
Showing posts with label video. Show all posts
Showing posts with label video. Show all posts
Thursday, January 26, 2012
Wednesday, December 7, 2011
Blogs, Video...Can they help you differentiate?
Absolutely.
They are fantastic tools to separate you from the crowd. There is only one you...thus you must demonstrate your unique value.
Blogs will give depth to your brand. You are starting a conversation with the prospect. You are sharing your expertise. You have opened the door for a question or inquiry that will further the dialogue. Engage, engage, engage. The prospect will likely visit your website based on the engagement.
Key point: You are not selling!
Once on your website the prospect will watch your introductory video. A true look behind the scenes of your business. The basis for a relationship is established without actually meeting. Your video projects credibility and a sense of the business' personality. You are reeling them in...without a reel.
Being the cheapest, fastest, sleekest, evolved, new and improved brand is no longer interesting. You are offering an experience, not a transaction.
How do you project an "experience" for your prospects?
They are fantastic tools to separate you from the crowd. There is only one you...thus you must demonstrate your unique value.
Blogs will give depth to your brand. You are starting a conversation with the prospect. You are sharing your expertise. You have opened the door for a question or inquiry that will further the dialogue. Engage, engage, engage. The prospect will likely visit your website based on the engagement.
Key point: You are not selling!
Once on your website the prospect will watch your introductory video. A true look behind the scenes of your business. The basis for a relationship is established without actually meeting. Your video projects credibility and a sense of the business' personality. You are reeling them in...without a reel.
Being the cheapest, fastest, sleekest, evolved, new and improved brand is no longer interesting. You are offering an experience, not a transaction.
How do you project an "experience" for your prospects?
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