5 reasons NOT to have a personal brand

1. I have accomplished everything I have ever wanted. Time to put life on cruise control and strive for nothing more. 
2. It's cool to be anonymous. Life is so much easier when you can live it in a stealth-like manner. Sort of like a CIA agent. 
3. Why take a stand on anything?  The economy has gone to hell, our values system is on the decline and just when you thought the sports world offered an escape...hello Penn State! Not much I could say or do to make a difference on this earth. 
4. I'm not that interesting. Bill Gates is interesting. Brad Pitt is interesting. LeBron James is interesting. Don't you have to be rich and famous to be interesting? When I win Powerball...that's when I will be interesting. 
5. Personal branding is a gimmick. Fads come and go. This is the latest. I think personal branding was invented by the same guy that invented the Unique Value Proposition.