Companies have brands. People have brands. Now, specific days on the calendar have brands. Well constructed brands motivate consumers to make purchases. Did you follow the directions and go to the mall on Friday? If not you still have time to go online today and flex your credit card muscle.
At the center of this hysteria is your behavior. Walmart can set the price for a flat screen TV at $249. Follow the series of crazy events that ensue. Set the alarm clock for 2:00A. Be at the mall by 3:00A. If necessary use pepper spray to make certain no one else infringes on your excessive behavior (better yet, skip this behavior). Load up the car with all the great deals. Move on to Target and Macy's. Who says the U.S. Army are the only ones to get a lot done before 6:00A?
Whether you are a fanatical Christmas shopper or not there is no denying how brands influence people. Are these brands extraordinarily compelling, or are we waiting to be programmed? As a fan of branding I often wonder what goes on in the brain just before reaching the point of purchase.
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