Are you considering Social Media as a marketing tool for your business?

We are closing in on 2012. Will this be the year you initiate a social media marketing strategy in your business?

Business owners are considering this question...even those that are skeptical. Consider these 2 key principles:

• You need an effective marketing message that will attract customers to your business. 
• You need to be aware of all the marketing tools available to help you share this message. Social media in general and Facebook in particular. 

The new marketing term that I see over and over is "engagement". Simply put, this is when you have the ability to interact with prospects and customers about their needs and the benefits of your offering. Social media works best when you can have a conversation. Conversations will generate consistent business growth because you are showing a true level of engagement.  

Facebook is a great place to start. Create a Facebook page for your business and work on the following: 

1. Develop a strategy to get people to "like" you. 
2. Schedule time weekly to post information in the form of promotions, specials, events etc...
3. Focus your energy on the prospective customer. What are their dreams and how can you help them succeed. 

Your brand will thrive with an understanding of social media and a commitment to use it.