- Marketing/Promoting You. A personal brand will help job seekers and those employed looking to elevate their career. If you don't have a strategy to promote you...who will?
- You get to decide what you want to be when you grow up? Most of us have allowed our careers to manage us, not the other way around. We typically reach a point in our careers where we seek meaning and a higher level of satisfaction. When you develop a personal brand you look inward to connect with your passions, values and unique attributes. Personal branding allows you to articulate your personal mission.
- You become a great story teller. Telling great stories will engage the audience you want to impact most...your boss, hiring manager or venture capitalist who will invest in your new idea. You transition from someone "looking for a job" to an energized, focused individual looking to change the world by opening an animal shelter, caring for the elderly or leading an expedition to climb Mt. Everest.
- Your resume reflects the past...your life is about the future. You may want to continue doing what you have done for the past 20 years, or you may not. Either way you have changed and desire things at this stage of your life that weren't important in the past. What are those things? It's your responsibility to share your new desires.
- Communication tools have never been better. You need the means to promote your personal brand. In the past you could have walked Main St. with a sandwich board or hired a sky writer. Social media platforms such as Facebook and LinkedIn allow you to reach the masses. If you like to write, set up a blog. Pictures and video are effective tools to show who you are. The tools have been invented...please use them.
Best wishes with your personal branding journey. Please join Remarkable Personal Branding on LinkedIn and Facebook if you would like assistance.
No comments:
Post a Comment