Marketing is about the message. What message will resonate with your prospects to get them to engage with your business?
The options to broadcast your message are endless.
The "Met Life" blimp. The "Budweiser" Zamboni clearing the ice between periods. The "Sony" Jumbotron shows replays in high definition. Sports fans are bombarded with messages, some more intrusive than others.
If you struggle to develop a message, call your best customers. Interview them and you will get the best perspective of what you deliver. Use their words and phrases. Soon you will have a message that will put a smile on someone's face.
You have accomplished the hard part. Now it's time to call the blimp owner.
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