5 reasons NOT to have a personal brand

1. I have accomplished everything I have ever wanted. Time to put life on cruise control and strive for nothing more. 
2. It's cool to be anonymous. Life is so much easier when you can live it in a stealth-like manner. Sort of like a CIA agent. 
3. Why take a stand on anything?  The economy has gone to hell, our values system is on the decline and just when you thought the sports world offered an escape...hello Penn State! Not much I could say or do to make a difference on this earth. 
4. I'm not that interesting. Bill Gates is interesting. Brad Pitt is interesting. LeBron James is interesting. Don't you have to be rich and famous to be interesting? When I win Powerball...that's when I will be interesting. 
5. Personal branding is a gimmick. Fads come and go. This is the latest. I think personal branding was invented by the same guy that invented the Unique Value Proposition. 

Choices

How did you choose your doctor, lawyer, hairdresser, plumber, masseuse?

In title they are all the same. But they're not!

When you shop your talents do you have this mindset? "with all due respect to my competitors, they are not me!"

Outraged at the thought of saying that? If you are you are in dire need of developing a personal brand.

Personal branding is ignored by some because they don't see themselves as one of a kind. In life you can make few guarantees. One guarantee that is undeniable is the fact that there is only one you. Get used to it and relish it.

Join Remarkable Personal Branding on LinkedIn to begin the process of acknowledging your uniqueness and building a brand.