And the survey says...

I posed the following question to the LinkedIn/Connecticut Re-Employment Group online community:

When you hear the term "personal branding" what is your reaction?

1. It's a central part of my career development plan. 
2. It makes sense and see how it may help...I don't have the interest to work on it. 
3. It's an abstract concept that is confusing. 
4. It's a marketing scam. 
5. None of the above. 

Most that have commented so far agree with the first answer and have provided the following commentary...

"Your brand is with you every minute of the day in every aspect of your life." 

"It needs to be projected through your actions in work, personal life and relationships to build trust and integrity." 

"We are always exuding something to those around us, we may as well proactively understand better, who we are and what we best have to put forth---to express our greatest impact." 


These comments are from individuals who see the true value of their brand. Others are in the lack of interest/confusing concept stage. My mission is to continue the dialogue and engage the believers...and skeptics. 


Please share a comment on your feelings about personal branding. 

Choices

How did you choose your doctor, lawyer, hairdresser, plumber, masseuse?

In title they are all the same. But they're not!

When you shop your talents do you have this mindset? "with all due respect to my competitors, they are not me!"

Outraged at the thought of saying that? If you are you are in dire need of developing a personal brand.

Personal branding is ignored by some because they don't see themselves as one of a kind. In life you can make few guarantees. One guarantee that is undeniable is the fact that there is only one you. Get used to it and relish it.

Join Remarkable Personal Branding on LinkedIn to begin the process of acknowledging your uniqueness and building a brand.