In the world of social media we hear that "content is king". The thought of generating content often strands a business at the starting gate of social media. Time and inability to write something compelling are often the reasons for lack of execution.
Suggestion: Think about what it is that your customer consumes....beyond your product or service.
Do you sell suitcases? How about a blog that features exciting vacation resorts? With all due respect, vacation resorts are much more interesting than suitcases. Do you sell cookware and silverware? Use your Facebook page to share seasonal recipes. Promote and engage, all while building brand awareness.
In the process you are building a tribe of loyal followers who engage with you even though you are not selling them something. Your focus is on the lifestyle of individuals who will naturally use your services.
You cannot generate buzz without a strategy. The strategy I suggest here is not complicated. It takes planning, discipline, time and execution. Have you had success doing something similar?
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