Now that you have ventured onto Facebook and searched for your competitors...what did you find? Most likely some are there and some aren't. Some have many "likes" and some don't. At the very least you have measuring tool of where you fit within your industry's online landscape.
Newt Gingrich has 198,000 likes. Mitt Romney has 1,202,000. These numbers won't dictate winners and losers, but you get the sense of who has been at it longer and has a strategy for success.
As you set up (or revise) your Facebook page think like a marketer first, then factor how you will use this new tool to your advantage. Are you clear about your brand and how it is perceived? Can you demonstrate the outcomes you generate for your satisfied customers? What is it that makes you different from others in your industry? Facebook, or any other marketing tool will become more effective when you have answered these questions.
Are you successful on Facebook? Share your story. Are you afraid to venture into these alligator infested waters? I'm here to help. All marketing tools are scary when you lack clarity about your own brand.
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