I'm not interesting!

Let me give some context to that statement.

Social media thrives on content. As I type this sentence on this blog post I am generating content. My mother would be proud.

Content is simply your company's, or your personal story expressed in a tweet, YouTube video or as a post on your Facebook page. Content has many dimensions. Often the goal of content is to get someone to share it with someone else.

There are many objections to social media usage. One of the most common is the "fear of generating content". When speaking with individuals about promoting their personal brand it is expressed as "I'm not interesting...what would I say?"

My branding sessions consist of exercises that determine values, mission, unique attributes and ultimately your legacy.  We need to get people and businesses to come to grips with why they are special. This is no easy task.

Simple question: Are you interesting? If yes, please tell why!

Generating buzz for your brand

In the world of social media we hear that "content is king". The thought of generating content often strands a business at the starting gate of social media. Time and inability to write something compelling are often the reasons for lack of execution.

Suggestion: Think about what it is that your customer consumes....beyond your product or service.

Do you sell suitcases? How about a blog that features exciting vacation resorts? With all due respect, vacation resorts are much more interesting than suitcases. Do you sell cookware and silverware? Use your Facebook page to share seasonal recipes. Promote and engage, all while building brand awareness.

In the process you are building a tribe of loyal followers who engage with you even though you are not selling them something. Your focus is on the lifestyle of individuals who will naturally use your services.

You cannot generate buzz without a strategy. The strategy I suggest here is not complicated. It takes planning, discipline, time and execution. Have you had success doing something similar?