Bored?...Start a Movement

It's easier now than ever!

Did you know that tomorrow is Generosity Day? Sasha Dichter had the idea. All he needed was a blog, Facebook page and Twitter account. He asks that the day be about love, action and human connection..."because we can do better than smarmy greeting cards, overpriced roses, and stressed-out couples trying to create romantic meals on the fly."

What is your movement? And why is it important? 

I'm not interesting!

Let me give some context to that statement.

Social media thrives on content. As I type this sentence on this blog post I am generating content. My mother would be proud.

Content is simply your company's, or your personal story expressed in a tweet, YouTube video or as a post on your Facebook page. Content has many dimensions. Often the goal of content is to get someone to share it with someone else.

There are many objections to social media usage. One of the most common is the "fear of generating content". When speaking with individuals about promoting their personal brand it is expressed as "I'm not interesting...what would I say?"

My branding sessions consist of exercises that determine values, mission, unique attributes and ultimately your legacy.  We need to get people and businesses to come to grips with why they are special. This is no easy task.

Simple question: Are you interesting? If yes, please tell why!