Let me give some context to that statement.
Social media thrives on content. As I type this sentence on this blog post I am generating content. My mother would be proud.
Content is simply your company's, or your personal story expressed in a tweet, YouTube video or as a post on your Facebook page. Content has many dimensions. Often the goal of content is to get someone to share it with someone else.
There are many objections to social media usage. One of the most common is the "fear of generating content". When speaking with individuals about promoting their personal brand it is expressed as "I'm not interesting...what would I say?"
My branding sessions consist of exercises that determine values, mission, unique attributes and ultimately your legacy. We need to get people and businesses to come to grips with why they are special. This is no easy task.
Simple question: Are you interesting? If yes, please tell why!
Showing posts with label YouTube. Show all posts
Showing posts with label YouTube. Show all posts
Friday, January 20, 2012
Friday, December 9, 2011
Who are the eyes and ears for your brand?
Time is a valuable asset to any business owner. How is your time managed? How do you prioritize your tasks? Are you missing out on something because you don't have time? Are you willing to delegate?
The business owners I speak with often say something like this...
"I wish I could spend more time on marketing"
"I don't understand social media"
"I don't need to advertise"
"Marketing is tough because you can't measure it"
Each statement has merit because it represents how the owner feels. I pose the following question to illustrate the value of understanding how your business is being perceived in today's market:
Who are the eyes and ears of your brand?
Say what?
The evolution of social media has seen the transformation of "let's shout it from the mountaintops" advertising (TV, Radio, Billboard etc...) to conversation and engagement marketing (YouTube, Facebook, Twitter etc...). Your ad in the Super Bowl or in the Seinfeld finale had impact on the masses. Who knows how they felt about you, and they had little choice but to watch and listen.
Engagement and conversation has changed the landscape. Your business must adapt.
Who will be the eyes and ears of your brand? It needs to be someone you trust. Someone who will take "ownership" in your business even if they aren't the owner. Someone who understands social media and its intricacies. Someone who understands the impact of all comments tied to your brand. Someone as interested in your business' success as you are.
No small task.
The business owners I speak with often say something like this...
"I wish I could spend more time on marketing"
"I don't understand social media"
"I don't need to advertise"
"Marketing is tough because you can't measure it"
Each statement has merit because it represents how the owner feels. I pose the following question to illustrate the value of understanding how your business is being perceived in today's market:
Who are the eyes and ears of your brand?
Say what?
The evolution of social media has seen the transformation of "let's shout it from the mountaintops" advertising (TV, Radio, Billboard etc...) to conversation and engagement marketing (YouTube, Facebook, Twitter etc...). Your ad in the Super Bowl or in the Seinfeld finale had impact on the masses. Who knows how they felt about you, and they had little choice but to watch and listen.
Engagement and conversation has changed the landscape. Your business must adapt.
Who will be the eyes and ears of your brand? It needs to be someone you trust. Someone who will take "ownership" in your business even if they aren't the owner. Someone who understands social media and its intricacies. Someone who understands the impact of all comments tied to your brand. Someone as interested in your business' success as you are.
No small task.
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