I am kicking the year off doing something that has been stirring around in my head for a while.
EMBRACING Social Media is an initiative that will link social media experts and the business community. Business owners, marketers, salespeople and advertising agencies will participate in discussions about the best ways to use social media, new platforms for engagement and success stories.
There is a void of knowledge in this area. There are too many people passing social media off as something not worthy of being a part of their marketing efforts. They may be right...they may not be right.
This is not a one size fits all community. Every business that has a marketing plan has different needs. We are not pushing one specific platform or method of engagement. We need open minds and a desire to learn something special.
The theme will be educate, share and prosper.
EMBRACING Social Media will launch as a LinkedIn group, and will subsequently have a monthly meeting and ongoing webinar schedule.
For more information, contact Michael Lynch @ 860-882-2890 or michaellynch@cox.net
Thank you.
Showing posts with label business owners. Show all posts
Showing posts with label business owners. Show all posts
Wednesday, January 4, 2012
Friday, December 9, 2011
Who are the eyes and ears for your brand?
Time is a valuable asset to any business owner. How is your time managed? How do you prioritize your tasks? Are you missing out on something because you don't have time? Are you willing to delegate?
The business owners I speak with often say something like this...
"I wish I could spend more time on marketing"
"I don't understand social media"
"I don't need to advertise"
"Marketing is tough because you can't measure it"
Each statement has merit because it represents how the owner feels. I pose the following question to illustrate the value of understanding how your business is being perceived in today's market:
Who are the eyes and ears of your brand?
Say what?
The evolution of social media has seen the transformation of "let's shout it from the mountaintops" advertising (TV, Radio, Billboard etc...) to conversation and engagement marketing (YouTube, Facebook, Twitter etc...). Your ad in the Super Bowl or in the Seinfeld finale had impact on the masses. Who knows how they felt about you, and they had little choice but to watch and listen.
Engagement and conversation has changed the landscape. Your business must adapt.
Who will be the eyes and ears of your brand? It needs to be someone you trust. Someone who will take "ownership" in your business even if they aren't the owner. Someone who understands social media and its intricacies. Someone who understands the impact of all comments tied to your brand. Someone as interested in your business' success as you are.
No small task.
The business owners I speak with often say something like this...
"I wish I could spend more time on marketing"
"I don't understand social media"
"I don't need to advertise"
"Marketing is tough because you can't measure it"
Each statement has merit because it represents how the owner feels. I pose the following question to illustrate the value of understanding how your business is being perceived in today's market:
Who are the eyes and ears of your brand?
Say what?
The evolution of social media has seen the transformation of "let's shout it from the mountaintops" advertising (TV, Radio, Billboard etc...) to conversation and engagement marketing (YouTube, Facebook, Twitter etc...). Your ad in the Super Bowl or in the Seinfeld finale had impact on the masses. Who knows how they felt about you, and they had little choice but to watch and listen.
Engagement and conversation has changed the landscape. Your business must adapt.
Who will be the eyes and ears of your brand? It needs to be someone you trust. Someone who will take "ownership" in your business even if they aren't the owner. Someone who understands social media and its intricacies. Someone who understands the impact of all comments tied to your brand. Someone as interested in your business' success as you are.
No small task.
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