Pay vs. Purpose. What is your priority?

The following question was posed to my LinkedIn community...

"Do we have the discipline to turn down the job that only pays well in favor of the one that leaves us feeling good at the end of the day?" - Simon Sinek

The replies so far are heavily in favor of the latter statement that focuses on feeling good. Not surprising. The next question I beg to ask is...are we matching our beliefs with our actual behavior?

How about these questions? 

When you go to work are you crystal clear on why your company exists? "To make money" is a result, not a reason. 

Do you work among people who are committed to the same company goals and mission that you are? Do you "feel it", or is there tangible evidence? 

What exactly is it that makes you feel good at the end of the day? 

The recession that commenced in 2008 has changed our world forever. Businesses must operate differently. The workforce and job seeking community need to adjust as well. The shift I see consistently is the desire to be attached to a business with clear purpose, beliefs and values. How fast is this happening? Your answers to the above questions will give the best indicator.  

New Venture: EMBRACING Social Media

I am kicking the year off doing something that has been stirring around in my head for a while.

EMBRACING Social Media is an initiative that will link social media experts and the business community. Business owners, marketers, salespeople and advertising agencies will participate in discussions about the best ways to use social media, new platforms for engagement and success stories.

There is a void of knowledge in this area. There are too many people passing social media off as something not worthy of being a part of their marketing efforts. They may be right...they may not be right.

This is not a one size fits all community. Every business that has a marketing plan has different needs. We are not pushing one specific platform or method of engagement. We need open minds and a desire to learn something special.

The theme will be educate, share and prosper. 


EMBRACING Social Media will launch as a LinkedIn group, and will subsequently have a monthly meeting and ongoing webinar schedule.

For more information, contact Michael Lynch @ 860-882-2890 or michaellynch@cox.net

Thank you.

Broadcast Media and Social Media...do you see the differences?

The differences are vast. One is emerging...one is declining. TV ads are expensive. Facebook pages are not. Broadcast media is valued as a "cost per thousand" commodity. Social media is measured by clicks, likes, friends and page views. The latter can be categorized as "measurable results". 

Social media represents an opportunity to speak with your customers as opposed to the alternative of speaking AT them. If you are not interested in speaking with them your competitors will. 

"Real communication implies that people speak, and listen". So says Jason Falls and Erik Deckers in their book "No Bullshit Social Media". The game has changed and we will have a new set of winners and losers based on their acceptance of this new paradigm. 

Social media (specifically LinkedIn Groups) helped me build a community of job seekers interested in personal branding and expanding their contacts. The group met in person 2-4 times per month. Enter social media. The size of the group soon tripled. What began as a conversation with 6 people at a kitchen table has evolved into an interactive online forum of more than 500. 

Effective brand message + vehicle to promote conversations will allow social media to be a marketing staple in society for a long time.