5 Key Words in (Social Media) Marketing

Enhance...Protect...Build...Facilitate...Drive!

These words pop up in most discussions about marketing strategy. It relates to your brand awareness, reputation, PR, customer service and research and development.

The words imply action that will generate a desired result.

When you review your marketing plan what action words do you use? Are you committed to take action? Is your focus on enhancing awareness for your brand, or is building a community of advocates more important?

I love marketing because I see it as an equation. The equation begins using these five words that take the form of action steps (strategy) that will generate a result. When the result isn't good you go back and tweak the equation. When the result is good...you look for ways to make it better and more efficient.

Is your equation ending with a positive result?

Generating buzz for your brand

In the world of social media we hear that "content is king". The thought of generating content often strands a business at the starting gate of social media. Time and inability to write something compelling are often the reasons for lack of execution.

Suggestion: Think about what it is that your customer consumes....beyond your product or service.

Do you sell suitcases? How about a blog that features exciting vacation resorts? With all due respect, vacation resorts are much more interesting than suitcases. Do you sell cookware and silverware? Use your Facebook page to share seasonal recipes. Promote and engage, all while building brand awareness.

In the process you are building a tribe of loyal followers who engage with you even though you are not selling them something. Your focus is on the lifestyle of individuals who will naturally use your services.

You cannot generate buzz without a strategy. The strategy I suggest here is not complicated. It takes planning, discipline, time and execution. Have you had success doing something similar?