Enhance...Protect...Build...Facilitate...Drive!
These words pop up in most discussions about marketing strategy. It relates to your brand awareness, reputation, PR, customer service and research and development.
The words imply action that will generate a desired result.
When you review your marketing plan what action words do you use? Are you committed to take action? Is your focus on enhancing awareness for your brand, or is building a community of advocates more important?
I love marketing because I see it as an equation. The equation begins using these five words that take the form of action steps (strategy) that will generate a result. When the result isn't good you go back and tweak the equation. When the result is good...you look for ways to make it better and more efficient.
Is your equation ending with a positive result?
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