Wednesday, February 22, 2012

Redefining "mainstream" media

I am a talk radio junkie. I love monitoring politics and current events.

An over used (and increasingly lame) term is "mainstream media" referring to the old standbys of ABC, CBS, NBC, The New York Times and so on.

With all due respect to these hallowed institutions I take issue with their mainstream label. They were mainstream before cable, mainstream before the internet, mainstream before podcasts and last but not least, mainstream before social media.

If you haven't noticed we have lots of "supply" relating to news outlets. People have choices. Mainstream media had its hay day when consumers had few choices.

What is your first source of news and information when you awake? Why is it your favorite? If you are turning to options other than those listed above they will soon become extinct media.

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