Wednesday, February 29, 2012

Authenticity: It's measured by what you do!

Search #authenticity on Twitter and see what you find...
Authenticity is important in social media, no different than in business and life. When you share your beliefs, desires and purpose you will showcase your authentic self. When disciplined to do so you will find others who can relate will be attracted to you. 

There's no need to "leap tall buildings with a single bound", or boast that "your company is the greatest thing...since sliced bread". We can see what you do...and we can see when there is a disconnect. 

What businesses, and which people come across as truly authentic? 

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