Are you nuts...about Southwest?

Work should be fun. Marketing should be fun. And now, Social Media should be fun.

Southwest Airlines fits the name of this blog as they are a company that embraces social media. If you don't smile and laugh while reviewing their blog (aptly named Nuts About Southwest)...have your sense of humor checked. They love to engage with their customers. Better yet, their customers love to talk about Southwest.

On my first flight with Southwest the aircraft was barely off the ground and the flight attendants sitting in front began throwing bags of peanuts down the aisle while capitalizing on the pitch of the ascending aircraft. Everyone was laughing and making sure that their neighbor received a bag. I had not seen that before.

Their social media presence reflects the personality I experienced on my first flight. They are the airline of the common man. They use a no frills approach that suits the traveler who doesn't want flying to be a painful experience. They have just been named as America's Most Desired brand by Forbes.

The lesson to learn from Southwest is important. Be clear about the personality of your brand...make sure your marketing, operations and your employees buy in to the personality. It's rare when companies can pull it off. Southwest does it with flying colors...and nuts!