The most important thing to do today is...

What is it?

Were you expecting me to tell you what is YOUR most important thing to do today? Sorry, it's not my job!

Are you looking to start something new today, or say goodbye to something no longer needed? You may be wrapping up a project, or helping someone in need. Important does not necessarily mean complex. It may be fun...it may be painful.

Whether it is written down as a to-do item or a goal we have something to accomplish today that is important. Once we determine what it is...we should think about why it is important. When you understand why some things are prioritized over others you will begin to uncover what it is that makes you unique.

The ability to differentiate ourselves from others is the basis for effective personal branding/marketing. The next time you think of yourself as an IT professional, or a sales executive, do us a favor and expand your definition. You are one of a kind, not generic. Focus on why you set priorities. It will be the basis for some great stories.

To the good people at JETS...thank you for what you taught me!

When given the opportunity to speak publicly I cherish the chance to learn from my audience. Today, I spoke at the JETS (Jewish Employment Transition Services) group in West Hartford. It was another wonderful learning experience.

We discussed personal branding and social media. We focused on using these tools in your job search and career re-evaluation.

What I learned from the group today was quite inspiring.

• People want to learn how to differentiate themselves from others when competing for the same job. 
• People want to be perceived as having "depth". Depth is often expressed in their unique attributes, passions and interests. We struggle to demonstrate these qualities in a traditional resume.  
• People are intrigued by the importance of telling good stories and being conversational. This aspect of managing your career is often what creates the best opportunities. 

Judy Rosenthal, Ellen Cartledge and the staff associated with JETS create an atmosphere of quality networking and sharing information. These are gifts that they give to the community. Well done! 

Thank you for the wonderful experience. I look forward to having ongoing conversations with all who attended. 

Don't over think it!

The key word in personal branding is....personal. It's personal to you and no one else. Instead of over thinking what it is, consider these "personal" questions:

• What website is bookmarked as your home page? 
• What is the last book you read? 
• What magazines do you subscribe to?
• What is your favorite hobby? 
• Why did you make your last charitable contribution? 
• What community activity made you want to volunteer? 

Have a story that you want to communicate. Better yet, start a conversation. Your personal brand is everything you want it to be. Allow your brand to be attractive...and remarkable.