The most important thing to do today is...

What is it?

Were you expecting me to tell you what is YOUR most important thing to do today? Sorry, it's not my job!

Are you looking to start something new today, or say goodbye to something no longer needed? You may be wrapping up a project, or helping someone in need. Important does not necessarily mean complex. It may be fun...it may be painful.

Whether it is written down as a to-do item or a goal we have something to accomplish today that is important. Once we determine what it is...we should think about why it is important. When you understand why some things are prioritized over others you will begin to uncover what it is that makes you unique.

The ability to differentiate ourselves from others is the basis for effective personal branding/marketing. The next time you think of yourself as an IT professional, or a sales executive, do us a favor and expand your definition. You are one of a kind, not generic. Focus on why you set priorities. It will be the basis for some great stories.