We need more customers!

This mantra is heard from business owners everywhere. Before offering solutions, how about getting answers to these questions...

• How many do you need?
• Why do your current customers buy from you?
• Do you have a "perfect customer" profile?
• Are your current customers a perfect fit for you?
• How would you describe the way you find/attract customers?

Whether it is written on a cocktail napkin or a slab of stone you need to have a sales process. Wing-it is an option, but not a good one. During the next few weeks we will cover the steps that will help you set up a sales process.