How important is following a marketing plan in your business? If you have one are you reviewing it on a periodic basis to see if you are on course...or drifting away from your strategic plan?
A marketing plan should be perceived as your friend. It is your map, or should I say GPS. When you run a small business there may be a long list of things you think of everyday that are more important than your marketing plan. Capital, technology, innovation, competition, labor to name a few.
Schedule time to review your marketing plan. Most business owners I know find that their business struggles when they don't have a formal marketing plan, or haven't thought about it for an extended period of time. A marketing plan is a living breathing document, which means you have the right to make adjustments and tweak strategies. Your perfect customer 3 months ago may be different today.
When careful thought is put into your marketing plan, and it is reviewed quarterly or semi-annually you have the greatest chance of seeing growth in your business.
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