23 years of selling everything from radio advertising to golf clubs taught me that you need to stand out and be unique if you want someone to seriously consider buying your products or services. Today's job climate demands the same thing from job seekers.
Can you answer this simple question: What is it that makes you unique?
I have posed this question to hundreds of people in the Connecticut Re-Employment Group. People typically don't think about their unique attributes and how they can bring value to a potential employer. It's time to start telling your unique story.
A great way to start is to reconnect with former bosses and co-workers. Ask them point blank what you did that made a difference. Their feedback will help you start the process of telling great stories about what it is that makes you special.
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