Core Values

We've all heard the stories about Enron and its fall from grace. Failure of core values brought them and others like it down. Having a set of positive values that are honored daily will lead your business to success.

The most common core values that I found when doing some research were the following:

1. Safety
2. Quality
3. Integrity
4. Diversity
5. Innovation
6. Sustainability

All are great words and imply something that sounds positive. I'm willing to bet that my definition of integrity is different than yours. What are the values you want to project in your business?

When you settle in on your core values find ways to tell a story about why they should be appreciated by your employees, customers and vendors. Without stated core values that are re-enforced by the way your business operates you will be at the mercy of others defining them for you.