The objective of a focus group is to record the answers by the participants. One person writes the answers on an easel. Another can use a laptop as a backup to make certain nothing was missed.
One reply out of 300 or so that were recorded in the focus group can be a game changer for the business owner. Thus, attention to detail is critical.
I have seen some of the best answers occur when one participant takes information shared by another and is able to build on it. Once the momentum gets going you enter into the "free wheeling phase". Recording the information at this stage becomes a challenge. Participants are given pads to write on when they have a great idea and wait for their time to be heard and recorded.
Once the results are recorded, the fun begins.
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