Brevity and Urgency

I was listening to Colin Cowherd this morning on ESPN Radio and he made an observation that should resonate with storytellers.

Wednesday's US Women's Soccer game versus Sweden played at 2:45P had a larger TV audience than Wednesday evening's game between the Yankees and Indians. The most important team in baseball with Hall of Famer Derek Jeter chasing 3,000 hits had fewer viewers than a women's daytime soccer game.

Cowherd made the point that brevity and urgency has much more appeal now than ever. The soccer game was played in one hour and forty five minutes versus the three hour plus drag that is Major League Baseball. Reminder, daytime TV audience is dramatically smaller than primetime.

For those telling stories, brevity and urgency will help you engage with your audience. Just ask the US Soccer team!