Monday, October 3, 2011

Your training program...is it legit?

Here's how the job posting reads: "sales experience is preferred, but not necessary, as there is an extensive training program at company expense. However, sales experience is preferred."

The company is funding training for a new employee...how noble. With all due respect to this employer is there a reason to pat yourself on the back to train someone? I wonder if the new employee will get a computer with internet access?

How about this ad instead: "At XYZ Corp. we value each addition to our sales department. We will provide you with a comprehensive training program that will position you to succeed in this very competitive industry."

Recruiting is marketing and the two messages tell two different stories.

Training may be lost in the shuffle in tough economic times. Your investment in training will cost much less than  dealing with constant turnover because of unprepared staff.

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