Building a brand from the inside out

It's important to monitor what is going on in the business branding world to get ideas and success stories as you develop your personal brand.

Recently, Southwest Airlines hosted the Ragan Communications conference. An attendee at the conference noted the following about Southwest..."as the Southwest Airlines team explained, "Happy Employees = Happy Customers = Happy Stakeholders." You could feel the difference at Southwest headquarters. There were a lot of happy people walking around, and it was amazing how many people had worked there for more than 10 years. 


Oh, and Southwest happens to be one of the biggest domestic carriers in the country, something seems to be working on their focus to build the brand inside out." 


If you have flown Southwest you know that the experience is about the people, promptness and professionalism. All of their planes are the same, thus if you have flown one Boeing 737 you have flown in all of them. When my wife and I flew Southwest to Arizona for our wedding we had a bit of a problem as to where the wedding dress would be stored during the flight. A Southwest representative saw the disagreement we were having with the gate agent and quickly stepped in and resolved the problem. By the way, this Southwest representative had another job...he was our pilot!

You will build your personal brand from the inside out. Your smile, posture, demeanor, stories and overall presentation tell the world what you are all about. Not unlike Southwest Airlines.