When is a $10 gym membership per month not worth it?
Each time the advertisement appears I try to understand the wisdom of the business model. Do they count on hundreds to sign up knowing that only dozens will appear consistently? Are they getting revenue by other means? Does it cost $10 each time you take a shower, or use one of their towels? Inquiring minds want to know.
Someone once said that no matter how much you lower your price, "someone else is willing to go out of business faster than you are." Sad, but true.
If you invested in a $10 monthly membership for anything...what would you expect? Do you lower your expectations due to the attractive offer, or expect the same services that a $80 per month gym charges?
The value/price comparison is in the eyes of each consumer. I chose to skip the cheap and expensive gyms and built one in my basement. Short commute, no lines and a much more satisfying workout.
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