Monday, September 26, 2011

Ethics and Social Media

Businesses are using Facebook and other social media websites to gather information about prospective employees. As the saying goes..."character is defined by what you are doing when no one is looking."

In the case of social media the entire world is watching. There's nowhere to hide.

Advancing technology and instant "shipping" of information should make us pause before we hit send. Turn on the news tonight and you will see a child using their phone to capture a fist fight between two or more of their classmates. Not much thought goes into that behavior.

Social media is the ultimate marketing tool for businesses and individuals. Build a business or destroy your personal credibility. In either case you can do it in an instant.

In 2011 we all need a marketing strategy with social media. Push "send"....after you have counted to 10!

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