This is a question for all businesses with a website.
Did your site cost $50, $500, $50,000 to build? What does it cost to maintain and update? Measurement of your marketing is critical to success. Determining your return on investment will have a lot to do with your attitude about the expenses of marketing your business.
The step before creating a website is asking yourself why you need one. I have met many business owners who had a site built because someone told them that everyone is doing it. Wrong reason unless you have money to burn.
Website builders need to be outstanding marketers. They need to ask questions to make sure the site they build for you will be able to generate a tangible ROI.
Do you use your website for e-commerce purposes?
Do you gather email addresses in order to communicate special product offerings?
Do you book appointments?
Have you taken the time to measure the ROI of your website? If not there's little doubt that your website "costs too much!"
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