Raving fans are the dream of every business.
While dining at one of our favorite restaurants recently my wife and I had just been seated when an appetizer appeared on the table (not asked for) from the pasta chef. The pasta chef happens to be a neighbor who makes sure our experience starts off on the right note. It's always "on the house". When I see him on the street he thanks us for coming to the restaurant.
Our waiter overheard a discussion at our table about dogs. He engaged in the conversation and was soon reaching into his pocket to show us his two dogs that are the loves of his life. He wasn't over the top, he fit right into the flow of the conversation at our table. He's not a waiter, he's an ambassador.
Needless to say, we are raving fans.
It's not that you need to deliver 100% to get raving fans. It's the 10% above and beyond that makes the difference.
What makes up your 10%?
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