How do you say thank you?

Let's assume you have multiple opportunities today to thank someone. A vendor, an employee, the FedEx delivery person...even a new customer.

There are temptations to keep your head buried in all the work that has to be done. You may have a chance to send a quick email thanking the new customer for their business.

Carve out some time to pull out the good stationary. The hand written thank you note has gone the way of the dinosaur. Check your incoming mail to look for hand written notes. Keep looking.

The electronic thank you note is not unique, warm or authentic. It's easy and takes little thought. Your new customer means you will be in business next week and hopefully beyond. The thank you note your new customer receives in the mail will enhance your brand and tell them that you don't take their business for granted.