Beauty is in the eye of the beholder, so the saying goes. The same is true of how your clients see your business. Do they see beauty? Let's hope so because it becomes your brand.
Their view of your business began when you made the first connection with them. Did you meet them at the Chamber, send a direct mail piece to their office or did they see a story about you on the news? No matter which way the connection was made an impression on them was made in an instant.
Creating a positive first impression on qualified prospects will build your brand and build sales. The skill is staying on top of all the touch points you have with prospective customers and controlling the message. Consistency is key.
Your goal is to have your clients become advocates. Take control of your brand and watch your business grow.
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