Marketing advice that will sustain and inspire

If you care about marketing you should do yourself two favors.

1. Absorb everything Seth Godin says. 
2. Absorb everything Simon Sinek says. 

One man's opinion. 

I'm attracted to great leaders. As Sinek describes in "Start With Why" great leaders communicate differently than the rest of us. Read it and you will likely embrace what he calls the Golden Circle, which stresses the importance of telling us why you do what you do.

Godin tells us to tell stories, not recite slogans. Stories will spread...the "facts" won't. He emphasizes humility, generosity and clarity as ingredients in great stories. 

Sinek and Godin arrive at similar conclusions from different perspectives. Their ideas are inspiring, refreshing and seemingly within reach because they are rooted in disciplined, clear thinking. 

Marketing can be a struggle. It helps to have a baseline of beliefs that can be a safe place to begin the process of reassessing your strategy. 

Take advantage of the teachings of these great leaders. I have learned more from them than any text book or manager I have worked for in the past. 

This aspect of Twitter surprised me

Athletes tweet. The President tweets. Your friend Sally tweets from Starbucks as she sips her mocha latte. Sally kept me from joining Twitter because it appeared to be one big mosh pit of irrelevant information.

I was WRONG.

After reading a few books and dipping my big toe in the water I saw the light as it relates to the value of Twitter. Twitter became a place to research my favorite topics and engage with experts. Marketing, social media, leadership. You name it...it's there. Twitter for me is a place to become educated.

Twitter is better than your best class in college. You learn from people just like you. They share, inspire and give you a unique perspective. You are welcome to do the same. If you want to jump in and get started I will be happy to assist.

Ten years ago I wouldn't eat sushi...because it was gross! Ironically sushi and Twitter are now two of my favorite addictions.