Marketing advice that will sustain and inspire

If you care about marketing you should do yourself two favors.

1. Absorb everything Seth Godin says. 
2. Absorb everything Simon Sinek says. 

One man's opinion. 

I'm attracted to great leaders. As Sinek describes in "Start With Why" great leaders communicate differently than the rest of us. Read it and you will likely embrace what he calls the Golden Circle, which stresses the importance of telling us why you do what you do.

Godin tells us to tell stories, not recite slogans. Stories will spread...the "facts" won't. He emphasizes humility, generosity and clarity as ingredients in great stories. 

Sinek and Godin arrive at similar conclusions from different perspectives. Their ideas are inspiring, refreshing and seemingly within reach because they are rooted in disciplined, clear thinking. 

Marketing can be a struggle. It helps to have a baseline of beliefs that can be a safe place to begin the process of reassessing your strategy. 

Take advantage of the teachings of these great leaders. I have learned more from them than any text book or manager I have worked for in the past.