What are your marketing choices?

I love asking this question to businesses and individuals.

My passion to sustain the Connecticut Re-Employment Group often leads me to think of how the job seeker can better "shop" themselves to find the right job that fits their personality.

Seekers first encounter what I will call structural choices. They are resume writers, career coaches, labor experts etc...who can help them with the tools needed to delve into the wild world of job hunting.

The next set of choices revolve around how to market yourself. What is your story? Who should you tell? Who can help you? Where should you go to tell your story? Should you stay at home and use social media? Is your strategy proactive or passive? Is your strategy yielding results?

CREG is a choice you can consider when you conduct your personal marketing. The CREG "philosophy" suggests being proactive, exploring the uniqueness of your personality through an enjoyable and introspective process, and assessing all of the choices available to promote the entity of YOU.

Make the choice to join us on July 19th. If interested, join us on LinkedIn.

Double your Facebook "Likes" in 30 days

My friend Marcia LaReau is relatively new to social media marketing. Her business, Forward Motion LLC teaches the principles of career management. In a recent 30 day stretch Marcia had the good fortune of doubling her Facebook "likes" on the Forward Motion page. I was curious to know how she did it and she was willing to share her process:

1. She reached out to friends on LinkedIn and Facebook.
2. She contacted her existing clients and those she has worked with in the past.
3. She invited her friends and clients to "like" her by sending a personal note to each person while promising to post content that would be beneficial to job seekers, the underemployed and the disenchanted members of our workforce. 

My favorite comment from Marcia was that her network told her they were "anxious to help her". This reminds me of a critical aspect of marketing...it helps when your business is perceived as credible and authentic.

Here's what I take from Marcia's strategy. She has made a weekly marketing commitment to touch those who have been a part of her life. She understands the opportunity to engage by using social media. She honors the fact that too many marketers bombard their prospects with useless information. She provides relevant content that can be shared with several desired demographics that she serves. She knows that her quality content will be shared with others leading to more potential "likes".

This formula will allow for consistent growth in both "likes" and in revenue.

You are welcome to share your social media engagement success stories.