Double your Facebook "Likes" in 30 days

My friend Marcia LaReau is relatively new to social media marketing. Her business, Forward Motion LLC teaches the principles of career management. In a recent 30 day stretch Marcia had the good fortune of doubling her Facebook "likes" on the Forward Motion page. I was curious to know how she did it and she was willing to share her process:

1. She reached out to friends on LinkedIn and Facebook.
2. She contacted her existing clients and those she has worked with in the past.
3. She invited her friends and clients to "like" her by sending a personal note to each person while promising to post content that would be beneficial to job seekers, the underemployed and the disenchanted members of our workforce. 

My favorite comment from Marcia was that her network told her they were "anxious to help her". This reminds me of a critical aspect of marketing...it helps when your business is perceived as credible and authentic.

Here's what I take from Marcia's strategy. She has made a weekly marketing commitment to touch those who have been a part of her life. She understands the opportunity to engage by using social media. She honors the fact that too many marketers bombard their prospects with useless information. She provides relevant content that can be shared with several desired demographics that she serves. She knows that her quality content will be shared with others leading to more potential "likes".

This formula will allow for consistent growth in both "likes" and in revenue.

You are welcome to share your social media engagement success stories.