Consider this amazing stat: 60% of the "sales cycle" is complete by the time a prospect interacts with your business directly. Social media combined with your website allow consumers and businesses to research every aspect of your offerings without you being involved in the conversation. The catch is that you need to have a presence that can be easily found.
This is mind boggling when you think it wasn't that long ago when we used the Yellow Pages and our local library to get some background info on something of interest.
Are you keeping up with the changes in this new era of marketing? Are you handling the 40% well and converting prospects to customers? Does your marketing strategy (with or without social media) show a measurable return on investment?
Lastly, do you know your cost for acquiring a customer? I will stress this in future posts because the use of social media is making it easier to do so. Anything that can make your job easier should be a priority.
Please share the challenges you have of measuring marketing ROI.
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