Workshops have the most value when you can build on what was learned and apply it in the future.
Rebecca Cohen recently spoke about "What's Your Story? Creating your personal marketing strategy and redefining your story." She shared many valuable ideas with a group interested in better management of their careers. Consider this quote from her presentation: "The thoughts you think and the words you speak determine your level of success." Let that wash over you for a moment.
Rhonda Byrne in The Secret explained the "law of attraction" which says the way you think and feel attracts people, events and circumstances that correspond with your thoughts. There are similarities to each and is fascinating when you take the time to think about it.
Ms. Cohen stressed the importance of clarifying your intentions. Why do you love accounting? Why do you crave independence or recognition in your work? Why do you want to be your own boss....or part of a large, multinational organization? You know the answers...and they are made up of your intentions.
Another key takeaway from "What's Your Story" is that you should have personal discipline when thinking about what you say to others. Do you talk about dreams, passions and aspirations or is a negative story about an encounter with bad luck the overwhelming theme? You must take your unconscious stories and somehow make them conscious. Ask peers to critique your story. Are you interesting or undesirable based on your words?
When the glass is half full you are bound to attract an audience of followers. The alternative will leave you vulnerable to isolation and confusion about your personal marketing strategy.
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