Have you been asked this question? There are a lot of possible answers...
Are you the lowest priced? Do you have the best, fastest, trendiest product on the market? Are you new and improved? Greatest taste...and less filling?
Is it possible that you may not be better than your competition? With no offense intended that may be the case.
As you search for an answer, ask yourself this question: Am I better today than I was 6 months ago? If yes...why are you better? This will begin to tell a story about the uniqueness of you. Your beliefs, values and aspirations will rise to the surface.
Competing in a commodity based world is tiring and not fulfilling. You don't have to. When you find the answer to this question you will really like the people who want to do business with you.
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