Champions of "why"...Sandler Training

David Sandler developed one of the most effective sales training systems used by professional salespeople throughout the world. In his book "You Can't Teach a Kid to Ride a Bike at a Seminar", Sandler explains his 7-step guide for successful selling. In my opinion it is a must read for salespeople and business owners.

If you want to know why Sandler Training exists, I suggest you look at what their customers say:

"Sandler makes our sales personnel look very different to prospects than our competition,
who are using a potpourri of classic sales pitches." - David Pendley, President, First Capital Corp. 

"The Sandler Selling System® methodology has made a very positive impact on changing the culture of my district sales force as well as our customers." - Mike Miles, District Manager, LENNOX Industries

Customer comments often have more "why" impact than the mission statement coming from the company's management and marketing teams. 

Why is this important? Sandler doesn't strive to be the lowest priced, shiniest, newest product on the shelf. They don't need to be. They help sales pros "be viewed differently than their competitors" and they "change the culture" which has a positive effect on customers. 

You will hire Sandler because you appreciate their "why". People don't buy what you do...they buy why you do it. Once again, thank you Simon!