A blog with impact

You never have to figure out Southwest Airlines' mission. It is integrated into almost everything they do. Look at their blog for further evidence. 

"Making a Difference in the Lives of Families Facing Serious Illness One Ticket At A Time"

Here's a brilliant example of how Southwest reinforces their company mission, while using social media and their blog to build a strong public relations brand.

"People don't buy what you do, they buy why you do it" - Simon Sinek.

Southwest is more than an airline. In this instance they choose to embrace the idea of helping others who are experiencing adversity in their lives. Not only is it noble, it serves as a way to unite their employees, vendors and customers around goals and objectives of the company. Did you notice I didn't say profit or shareholder value?

Once again, Southwest Airlines shows you what they do well, and reminds you of the importance of demonstrating why you are in business.